Before you spend the next dollar, know if the last one worked.
If an agency is already running your Paid Search campaigns, Verdant Health Solutions gives you an independent read on whether the account structure, targeting, bid strategy, budget allocation, ad copy, and landing pages are actually built to hit your goals, not just spend your budget. Reviewed by people who have actually managed healthcare media, not software.
Four questions, answered independently.
Reviewed across whichever Paid Search platforms your account actually runs on, Google Ads, Bing, or both, by someone with no stake in the account staying with its current agency.
Campaign Structure, Targeting & Bid Strategy
How the account is actually built: match types, negative keyword hygiene, geographic and audience targeting, bid strategy selection, budget allocation across campaigns, and whether campaigns are siloed by service line or lumped into one blended account.
Ad Copy Relevancy
Whether the messaging in-market actually matches search intent and service-line positioning, or is running on generic, templated copy across every campaign.
Landing Page Relevancy
Does the page a click lands on deliver on the ad's promise and convert, or is traffic dropping off the moment it arrives on a generic homepage?
Goal Alignment & Cost Efficiency
Is spend mapped to the outcomes that actually matter (admissions, referrals, appointment requests) at a defensible cost, or just clicks and impressions?
A full written report, not a slide of impressions.
Every audit ends in one deliverable: a complete report covering exactly what we found in your account, and exactly what we'd do about it.
What we audited
A clear record of the account structure, keyword strategy, targeting, bid strategy, budget allocation, ad copy, landing pages, and tracking setup we reviewed, so you know exactly what the report is (and isn't) based on.
What we found
Plain-language findings for each area: what's working, what's misaligned with your goals, and where spend is leaking, backed by the actual numbers from your account.
Recommendations
A prioritized list of what to fix first and why, not a forty-item wish list with no order. Built so your team can act on it directly.
Yours to use
The report is yours. Hand it to your current agency, your internal team, or hold onto it. There's no obligation to work with Verdant beyond the audit itself.
Less noise. Real people. The fundamentals, done well.
Real people, boots on the ground
Every audit and every campaign is built and reviewed by advertisers who have actually managed healthcare media, not an automated dashboard flagging generic issues.
Back to the fundamentals
There's a lot of fatigue around AI tools and platform gimmicks right now. We're not chasing the newest feature. We focus on structure, relevance, and tracking, because that's what we know actually works.
Fully transparent, fully trustworthy
Full access to your accounts, plain-language reporting, and no black-box process. What we tell you in the report is exactly what we found, nothing softened and nothing held back.
Independent & accountable
We're not grading our own homework. An audit from Verdant has no incentive to protect your current agency's account, or to invent problems that aren't there.
No private equity. No outside investors.
Verdant Health Solutions isn't backed by a fund looking for a return, and we're not building toward an exit. We're qualified people who know this space well and want to do good, honest work in it. That's the whole business model.
If any of this sounds familiar, it's worth a conversation.
Most people reach out because something on this list is nagging at them, not because they have a full case built.
Spend keeps climbing, results don't
Your Paid Search budget has grown, but admissions, referrals, or appointment requests haven't grown with it.
No one can say what the goal is
Campaigns are running, but nobody on your team or your agency's can point to a clear, specific outcome they're actually optimized toward.
Reporting raises more questions than it answers
You're getting dashboards or screenshots, but not a real explanation of what's driving, or holding back, performance.
It's been a while since anyone looked closely
The account hasn't been restructured in years, or you're about to renew an agency contract and want a second opinion before you sign.
One rate, tied to what's actually in your account.
Audits are priced per active campaign, not as a percentage of your ad spend and not behind a sales call. You'll know the number before you reach out.
What that looks like
Figures reflect campaign count, not ad spend, so a growing budget never raises your audit cost.
Tell us about your account.
A short call about your campaign and facility structure is usually enough to tell you what the audit would cover.